![]() ![]() ![]() The August meeting took place on the second floor of the Oakland Marriott, three levels below Golden State's practice facility. Unsure that Curry would ever be able to sell signature shoes, Nike let him go.Ī more detailed ESPN article March 2016 essayed the litany of reasons why Nike lost Steph Curry to Under Armour: After offering less than $2.5 million a year, Nike had a second chance - this time to match Under Armour's new offer. Two years ago, Nike had a chance to pay Curry a lot of money and lock him up for the future. They ended up refusing to match Under Armour's far more lucrative endorsement offer: Fame and perceived influence play major roles in any sports celebrity endorsement decision, and in that same vein, an ESPN article from May 2015 noted that Nike simply didn't believe that Curry could sell signature shoes. However, there's no evidence to back these claims, besides the fact that Curry signed with Under Armour after Nike passed on an endorsement deal with him.Ĭurry signed on with Under Armour in 2013. At that time he was a rising basketball star, but not the well-known player he would become by 2016. (If you can find any verifiable information about this, please post it in the comments section.) Some have claimed that this was another factor in Nike's decision not to match Under Armour's offer, but I have not been able to verify that. I have read articles speculating on why Nike chose not to sign him, but we do know that before he signed with Under Armour, he made clear that he wanted to put Phil 4:13 on the tongue of the sneaker with the underside reading, "I can do all things." The message is from Philippians 4:13 which states, "I can do all things through Christ who strengthens me." While the claims made in the above-displayed Facebook post were reiterated by several faith-based web sites such as The Radicals and Charisma News, these publications didn't provide any verifiable evidence: Posted by Ronnie Magtibay on Thursday, February 18, 2016 Nike approached Steph Curry to endorsed their shoes but Steph said I will sign a contract only in one condition to put.
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